• The Product-360 Team

The Future of Product Photography

Updated: May 9, 2019

They say that seeing is believing, so if you’re trying to sell a product to someone, a product image is crucial. But what avenue is best?

360 degree shoe photo image 3d
With 360 images you can grab and rotate the photo

More than anything, we are drawn to engaging images or videos, no matter what it’s about. How often do you scroll online, pausing at images and captions more than actual articles? The makers of Instagram realized this premise and are now one of the biggest social media platforms of all time. Compare that to Twitter who are struggling in recent years, and the answers start to become clear.

Let’s consider some statistics:

  1. 75% of consumers rely on images for online purchases [1]

  2. 53% of consumers found product images more important than ratings or reviews [2]

  3. 67% of consumers believe images are “very important” when deciding on a purchase [2]

  4. Consumers are 85% more likely to buy a product after viewing a product video [3]

“ There’s a reason why we are more responsive to visual than written content online.”

Even if we were playing devil's advocate, it would be hard to argue whether the images and videos you use to display your product are really that important. Consumers need to see what they’re about to invest in, so it very quickly becomes obvious that it’s essential that you put out the best commercial photography you can in order to remain competitive in the market.

“There’s no need to try to cover this yourself, when there are so many professional photographers out there to help you at affordable prices.”

From lighting, to composition, to display, it’s worth every penny to invest in a professional product shoot. If you’re serious about making money, you know the truth in the old adage, "to make money, you have to spend money". I'm sorry to say that your new iPhone X with all its wonderful bells and whistles, does not come with a photography undergraduate degree and several years of experience built in. The difference really can be staggering. Remember, your consumers rely on the images of your product more than any other information you’re providing them with. So, ensure that you are giving them the best visual experience you can afford.

So, why is 360 photography even necessary over traditional product photography?

Before you settle on a flat 2D image to promote your product or product packshot, or even are still wondering if 360 degree images are even necessary, consider this:

360° product photography improves conversion rates by 50%! [2]

When you create a 360° product view, consumers understand every facet of your product, which makes them far more likely to purchase. They can literally view, rotate and examine the product as if it were in their own hands. It’s that simple. 3D product images instill a certain level of confidence in a consumer, and confident consumers are less hesitant to question a purchase decision – they simply head straight for the cart.

It’s also important to acknowledge that there’s a noticeable difference in quality between product photography taken on the kitchen floor with everyday artificial lighting versus that done in a professional 360° photo studio taken by someone who knows what they’re doing.

There’s no question whether 360° product photography will produce an impact on your sales. It will. The only question is, are you serious enough about your product to know these services are absolutely worth it?

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