360 photo of viewsonic home projector.

Controls and features:

Using your mouse (or your finger on a smartphone or tablet), you can click and drag the 3D product image back and forth. 

When you do so the image will stop rotating, allowing you time to zoom in on areas of interest (using the mouse wheel or the "pinch and release" motion on your phone or tablet). After a few moments without  interruption the image will resume rotating.

Clicking on the full-screen icon in the bottom right hand corner will open the image in full-screen in a new tab

Corporate customers are able to tailor images like this to their needs, including their own logo or watermark, and a number of clickable icons to aid the customer in navigation of the image.

The electronic industry suffers from an exceptionally high rate of returns, particularly from online sales. Often this is not due to a fault in the item, but it's unsuitability for the home or the rest of the pre-existing equipment one may have. Product descriptions cover a lot of this issue, but are sometimes complex and not all customers who use electronics are technically minded. With a full rotating 360 image the customer can see exactly what ports, sockets, dimensions and proportions a product has before purchase, reducing returns significantly. 

ViewSonic LightStream PJD7720HD 3D DLP-Projector
(Full HD, 1920x1080 Pixel, Kontrast 22.000:1, 3200 Lumen, 2x HDMI) Black

The Viewsonic PJD7720HD is sleek black and features 3200 lumens of brightness, Full HD, a native resolution of 1920 x 1080 pixels and an intuitive, user-friendly design.